Custom-lettered Swan Shop Vintage logo

2019

Founded in Queens, New York, Swan Shop Vintage is a retailer specializing in vintage American menswear. As part of my work with Garden Party, a boutique creative agency I co-founded in 2019, I created a brand identity for the shop that celebrates the unique combination of tradition, ambition, and relaxed confidence it embodies.

Brand

A personal touch

I wanted to find ways to mesh the brand identity with Swan Shop's merchandise. Along with the new identity, I delivered rubber stamps of the wordmark and beak icon, as well as 2-sided color notecards.