Dolcezza diner mug

Dolcezza diner mug

2016 – 2017

In 2016, I worked as the in-house designer for Washington, D.C.'s premiere gelato and specialty coffee shop, Dolcezza. My main task was to unify customer experience across Dolcezza’s eight locations and create original marketing materials and merchandise. I also designed in-house print peripherals, presentations, and pitches, including our winning bid to open a location at the Hirshhorn Museum and Sculpture Garden in Washington, D.C.

Marketing & Collatoral

Gelato, but "make it propaganda"

This was the take-away from my first conversation with one of Dolcezza's founders. The team was fanatical about their product and wanted that obsession and reverence to be communicated through each piece of marketing I produced.