Custom-lettered Swan Shop Vintage logo

2019

Founded in Queens, New York, Swan Shop Vintage is a retailer specializing in vintage American menswear. As part of my work with Garden Party, a boutique creative agency I co-founded in 2019, I created a brand identity for the shop that celebrates the unique combination of tradition, ambition, and relaxed confidence it embodies.

Dolcezza diner mug

Dolcezza diner mug

Brand

Swan Shop Mascot

Swan Shop Mascot

Swan Shop Icon

Swan Shop Icon

  • Swan Shop Vintage brand color swatches

    Brand Colors

  • Swan Shop Vintage instagram announcement post

    Announcement Instagram Post

  • Swan Shop Vintage instagram post with dark swan mascot

    Dark Swan

  • Swan Shop Vintage instagram sale post

    Brooks Brothers Sale Instagram Post

  • Swan Shop Vintage instagram post with pink swan mascot

    Pink Instagram Post

  • Swan Shop Vintage instagram contemporary brands sale post

    Contemporary Brands Sale Instagram Post

A personal touch

I wanted to find ways to mesh the brand identity with Swan Shop's merchandise. Along with the new identity, I delivered rubber stamps of the word mark and beak icon, as well as 2-sided color notecards.

hang tags for Swan Shop Vintage

Swan Shop rubber stamp designs on tags

note card for Swan Shop Vintage

Swan Shop greeting card design

hang tags for Swan Shop Vintage in-store

Swan Shop Vintage printed hang tag - front

hang tags for Swan Shop Vintage in-store

Swan Shop Vintage printed hang tag - back

greeting card front for Swan Shop Vintage

Swan Shop Vintage greeting card - front

greeting card back for Swan Shop Vintage

Swan Shop Vintage greeting card - back

large rubber stamp hang tags for Swan Shop Vintage

Hang tag with large rubber stamp design

small rubber stamp hang tags for Swan Shop Vintage

Hang tag with small rubber stamp design